Wholesale
B2B E-commerce
Johannesburg
How ProSupply Processes 3x More Orders and Adds R6.5M Monthly Revenue
92%
Customer Satisfaction
Client Background
ProSupply is a Johannesburg-based FMCG distributor serving 450 retail customers across Gauteng. With 8,000 SKUs and R35M annual turnover, they were drowning in manual phone and email orders, losing customers to more efficient competitors.
The Challenge
- Manual Order Processing: 95% of orders via phone/email, requiring 6 staff members full-time
- Pricing Errors: Customer-specific pricing managed in spreadsheets, frequent mistakes costing R180K annually
- Slow Order Turnaround: 48-hour average from order to confirmation, customers ordering from competitors
- No Self-Service: Customers unable to check stock, pricing, or order history independently
- Credit Management Issues: Manual credit limit tracking, customers exceeding limits
- Sales Rep Inefficiency: Reps spending 70% of time taking orders instead of selling
"We were losing business because we couldn't process orders fast enough. Our customers wanted to order online like they do with our competitors, but we were stuck with phone and email. Our sales team was overwhelmed with order-taking instead of actually selling."
- James Sithole, Operations Director, ProSupply
Our Solution
Customer-Specific Pricing
- Tiered pricing by customer
- Volume discount automation
- Special pricing agreements
- Price break calculations
- Promotional pricing engine
Bulk Ordering System
- Order by case/pallet/unit
- Quick order from CSV upload
- Reorder from history (1-click)
- Favorite product lists
- Minimum order quantities
Credit Management
- 30/60/90 day payment terms
- Automated credit limit checks
- Account statements
- Payment history tracking
- Outstanding balance alerts
ERP Integration
- Real-time Sage integration
- Automatic stock updates
- Order sync to ERP
- Customer data sync
- Invoice generation
Results & Impact
Order Processing
- 3x more orders processed with same team
- 85% of orders now placed online
- 2 minutes average order placement time
- Zero pricing errors since launch
Revenue Growth
- R6.5M additional monthly revenue
- 24% average order value increase
- 58 new customers acquired
- Zero customer churn in 12 months
Operational Efficiency
- 4 staff redeployed to value-add roles
- R420K annual savings on admin costs
- 24/7 ordering availability
- Instant order confirmation (vs 48 hours)
Customer Experience
- 92% customer satisfaction score
- Real-time stock visibility for all products
- Order history access (3 years)
- Self-service portal reduces support calls 76%
"The B2B platform has transformed our business. Our customers love the convenience of ordering online with their specific pricing, and our team can focus on building relationships instead of taking orders. We've grown revenue by 22% while actually reducing our admin costs."
- Nomsa Dlamini, CEO, ProSupply
